Instagram comment auto-replies
Ask people to comment a word under a post or reel. Everyone who does gets your link, price list or guide in Direct within seconds — and a public reply under their comment, so others see it works.
Official Instagram API · Business or Creator account · 3 days free, no card
Want the recipe? Comment RECIPE and I'll send it to your DMs.
A rule is a keyword plus what the commenter gets back. Set it once — it works around the clock, on one reel or on the whole account.
List keywords separated by commas; capital letters don't matter. Contains the word reacts to part of a word (“pric” catches price and prices), exact match only when the comment is the word itself — emoji and punctuation around it are ignored.
Attach a rule to a specific post or reel, or to all posts at once. A post's own rules are checked first, so a campaign can have its own answer.
The commenter receives a private message from your account: a link, a price list, a guide, a promo code — whatever you promised in the caption.
Write several variants, one per line, and each time one is picked at random. Identical replies under every comment look like spam to Instagram.
No keyword needed: everyone who comments under the post gets the message. Handy for contests and launch posts — best limited to one post.
Each rule counts how many times it fired, and every commenter becomes a contact tagged with the post they came from — so you know which reels start conversations, not just which get views.
Sign up with a login and password, or with Google or Apple.
Press “Connect Instagram” and log in through the official Instagram window. You need a Business or Creator account — switching is free in the Instagram app.
Go to “Instagram”, pick your account and open the “Comment auto-replies” tab. Your latest posts are already in the list — even a reel published a minute ago.
Keywords, the post (or all posts), the Direct message and a few public replies. Add the follow check if you'd like to ask people to follow first.
Say it in the reel and put it in the caption: “Comment RECIPE and I'll DM you the recipe”. The rule does the rest.
Short, easy to type, in your audience's language. More ideas with ready-to-copy texts are in 30 keyword ideas for Instagram auto-replies.
| Comment | What arrives in Direct |
|---|---|
| PRICE | The price list and the order link |
| LINK | The link from the video — instead of “link in bio” |
| GUIDE | The free checklist or PDF you promised in the reel |
| MENU | Today's menu and the delivery number |
| BOOK | The booking page with free time slots |
| SIZE | The size chart and how to measure |
A comment is the moment of highest interest: the person has just watched your reel and wants the thing. If they have to open your profile, find the link in bio and dig through a website, many give up on the way. With an Instagram comment auto-reply, what they asked for is already in their Direct a few seconds later — while they still care.
The DM also opens a private conversation. The person can ask about sizes, delivery or a discount right there, and you — or your Direct auto-replies — can answer. Meanwhile the public reply under the comment shows everyone else that the word really works, so more people comment.
Because every commenter becomes a contact tagged with the post, Ai Xodim shows which reels actually start conversations. The analytics puts it together: messages sent per day, the best rules and the funnel by source. For a full walkthrough with examples, read how to auto-reply to Instagram comments with a DM.
Instant answers in Instagram Direct by keyword, a default reply for everything else and a log of every incoming message.
Learn moreBefore sending the material, Ai Xodim politely asks the person to follow you — at most twice, then it sends the material anyway.
Learn moreFree Instagram analytics: growth, engagement rate by reach, audience — and a Reels report your own AI can explain.
Learn moreAn Instagram MCP server: your Claude, ChatGPT or Gemini reads analytics, comments and Direct, and acts when you say yes.
Learn moreYour AI sorts out your Telegram and drafts replies, and auto-replies answer on their own — by keyword or while you're busy.
Learn moreConnect Instagram, add a word, and the next comment gets its DM by itself. The first 3 days are free — no card needed.
jess.cooksRECIPE please 😍
lola.bakesSent it to your DMs 📩