Followers and growth
A snapshot every night, so the longer the account is connected, the longer and more complete your growth history gets.
Instagram analytics
Instagram and Reels analytics: see what really works on your account
Follower growth, engagement rate by reach, 30-day reach and views, your audience by age, gender and city — free. Connect your AI, and it compares your reels by shares, saves and watch time and tells you what to do next.
Free with a connected account · Reels report via the AI connector (Pro)
Compare my last four reels: which ones kept people watching and got shared?
instagram_reels_report
Here are your last four reels, each compared with your median:
| Reel | Views | Shares / reach | Avg. watch |
|---|---|---|---|
| Studio morning in 30 s | 84.2K | 3.8% | 14 s |
| Behind the scenes | 41.5K | 2.1% | 11 s |
| Customer Q&A | 22.9K | 1.2% | 9 s |
| New arrivals | 12.3K | 0.4% | 6 s |
“Studio morning” was shared at more than twice your median rate and held people for 14 seconds on average. Shall I suggest three openings in the same style for next week's reels?
What Ai Xodim analytics shows
Everything below is free: connect a Business or Creator account and open the “Analytics” tab.
Engagement that counts everything
Likes + comments + saves + shares. Saves and shares say more about the content than likes do.
Engagement rate by reach
The median across your posts, calculated from reach — the people who actually saw each post. ER by followers sits next to it for comparison.
30 days at a glance
Reach, views and interactions for the last 30 days, each with its period clearly stated.
Your audience
Followers by age, gender, countries and cities — useful for ad targeting and for choosing the language of your posts.
Every post's numbers
Reach, views, likes, comments, saves and shares for each post and reel.
Ask your AI about your numbers
With the AI connector, Claude, ChatGPT or Gemini read your analytics and answer in plain words.
| Ask | What you get |
|---|---|
| “Which reels got the most shares this month, and why?” | Reels ranked by share rate, with watch time and a comparison with your median |
| “How did my reach change over the last 30 days?” | Reach, views and interactions for the period — and what each metric means |
| “Who is my audience?” | Age, gender, top countries and cities |
| “Which posts bring people to Direct?” | The auto-reply funnel by source: comments, stories, ads, links |
| “How did my auto-replies do this week?” | Messages sent per day, the best rules, followers brought by the follow check |
Reels analytics: the metrics that matter
Views count how many times a reel was played; reach counts the unique accounts that saw it. Shares and saves per reach show whether the content is worth passing on or coming back to, and watch time — average and total — shows whether the first seconds hold attention.
Instagram has said publicly that watch time and how often a post is sent to others per reach weigh heavily in recommendations. That's why the Reels report puts shares, saves and watch time first, and compares every reel with your own median: you see what is above and below your usual level, not just raw numbers.
One trap to avoid: reach is unique accounts, so daily reach numbers can't be added up into a monthly reach — the same person is counted on each day they saw you. That's why every number in Ai Xodim states its period, and your AI reads the definitions before comparing. More on reading these numbers: Reels metrics that matter.
Auto-reply statistics
If you use comment-to-DM or Direct auto-replies, analytics shows what they bring.
Messages per day
How many DMs your rules sent each day.
The best rules
Which keywords fire most often and start the most conversations.
The funnel by source
Where conversations come from: comments, stories, ads or links.
Followers brought
How many followers the follow check brought, rule by rule.
How to get your Instagram analytics
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Connect Instagram
Sign up and connect a Business or Creator account through the official Instagram login.
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Open “Analytics”
In “Instagram”, pick the account and open the “Analytics” tab. It's free.
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Connect your AI
Optional: for the Reels report and questions in plain words, connect Claude, ChatGPT or Gemini through the AI connector.
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Ask
“Which reels worked best this month?” — the answer comes with numbers, periods and a suggestion.
Questions and answers
Is Ai Xodim's Instagram analytics free?
Yes. Connecting Instagram and the “Analytics” tab cost nothing. The Reels report and questions to your AI go through the AI connector, which is part of Ai Xodim Pro ($9.99 per month, the first 3 days free, no card needed).
What is engagement rate by reach?
Interactions — likes, comments, saves and shares — divided by the reach of the post. Ai Xodim takes the median across your posts, so a single viral reel doesn't distort the picture. ER by followers is shown next to it for comparison.
Why measure engagement by reach, not by followers?
Not every follower sees each post, and many people who see it don't follow you. Reach counts the people who actually saw the post, so the rate reflects how good the content is.
Where does the data come from?
From Instagram itself, through the official Instagram API. Ai Xodim also saves a follower snapshot every night, so your growth history gets longer the longer the account is connected.
Can I see audience demographics?
Yes: your followers by age, gender, countries and cities.
Can I track several Instagram accounts?
Yes. Connect several accounts to one Ai Xodim account; each has its own analytics, and your AI can report on any of them.
Is analytics available in the app?
Yes, in the Ai Xodim app for iOS and Android with the same account. Get the app.
Guides on this topic
More in Ai Xodim
Comment → DM
Everyone who comments your keyword gets a DM from your account within seconds, plus a public reply under the comment.
Learn moreDirect auto-replies
Instant answers in Instagram Direct by keyword, a default reply for everything else and a log of every incoming message.
Learn moreFollow check
Before sending the material, Ai Xodim politely asks the person to follow you — at most twice, then it sends the material anyway.
Learn moreAI connector
An Instagram MCP server: your Claude, ChatGPT or Gemini reads analytics, comments and Direct, and acts when you say yes.
Learn moreTelegram secretary
Your AI sorts out your Telegram and drafts replies, and auto-replies answer on their own — by keyword or while you're busy.
Learn moreSee what really works on your Instagram
Connect your account — analytics is free. Add your AI to get the Reels report and answers in plain words.