30 Instagram auto-reply keyword ideas — with ready-to-copy messages

Comment-to-DM only works if people know what to type — and get something worth typing for. The keyword is half the job, the message is the other half. Below are 30 keyword ideas for eight niches, each with a DM you can copy and a public reply to show under the comment. Swap the links and prices for yours, and you have a working rule in a couple of minutes.

How to read the tables: keyword — what the rule listens for, with variants in brackets; DM — what the commenter gets in Direct; public reply — what appears under their comment. In a real rule, add three or four public replies and let them rotate.

Online shops and clothing: ideas 1–4

Beauty salons and barbers: ideas 5–8

Cafés, restaurants and delivery: ideas 9–12

Courses, experts and coaches: ideas 13–16

Real estate: ideas 17–20

Bloggers and creators: ideas 21–24

Events and giveaways: ideas 25–27

Local services: ideas 28–30

How to pick keywords people actually type

• One short word. Typed with one thumb, no spaces: PRICE beats “what's the price”.
• An obvious link to the reward. MENU gets the menu, GUIDE gets the guide — nobody has to guess.
• A stem catches every form. With the “Contains the word” match type, book catches “book”, “booking” and “Book!”, and pric catches “price” and “prices”. Capital letters don't matter.
• Add variants and languages. List them comma-separated in one rule: price, cost, how much. If your audience writes in two languages or alphabets, add every spelling — the rule compares letters exactly, so a variant you didn't add won't fire.
• Short everyday words need exact match. YES, GO or + would fire on half your comments with “contains” — a + even sits inside every phone number. With “Exact match” the rule fires only when the comment is that word alone; emoji and punctuation around it are ignored.
• One campaign, one word. Evergreen words like PRICE or MENU can live on all posts. For a launch or a lead magnet, use a word unique to that reel — then the rule's counter tells you exactly what that reel brought.

The DM formula people actually read

1. Hello. One short line. The same DM goes to everyone, so leave the name out.
2. The promised thing. The price, the link, the file — in the first message, not after a question.
3. One next step. A link, or a question that invites a reply: “Which size do you need?”

Keep it to two to four lines and one link. Emoji help the eye, two are enough. Write in the language your followers comment in. A question at the end turns a one-off DM into a conversation — and once they answer, you have 24 hours to reply, by hand or with Direct auto-replies.

10 public replies to copy

Put three or four into each rule, one per line. They rotate, so Instagram doesn't see the same sentence two hundred times.

1. Sent you a DM 📩
2. Check your DMs 😉
3. Done — it's in your Direct!
4. Sent! Take a look 🙌
5. In your inbox now ✨
6. Just sent it 🚀
7. Look in Direct 👀
8. Sent — enjoy! 🎁
9. On its way to your DMs 📬
10. Done ✅ Check your messages

5 mistakes that kill comment auto-replies

1. A keyword nobody remembers. CODE-X7 is not something people type from memory. Use a plain word.
2. Compliments as keywords. “Love”, “wow” or “nice” send your DM to people who simply liked the post.
3. A DM without the thing. “Message us for details” in reply to PRICE loses the person who just asked.
4. One public reply copied everywhere. Rotate at least three variants.
5. No test before publishing. Comment the keyword from a second account before the reel goes out — your own account's comments don't trigger rules.

How to launch any of these in Ai Xodim

1. Create an account and click Connect Instagram — a Business or Creator account works.
2. Open Instagram → your account → Comment auto-replies → add a rule.
3. Paste the Keywords, choose when the rule fires — Contains the word, Exact match or Any comment — and where: one post or All posts.
4. Paste the Direct message and three or four variants of the Public reply under the comment, one per line. Save.

With the AI connector you can also ask Claude or ChatGPT: “Create auto-reply rules for my café on all posts: MENU → the menu link, DELIVERY → delivery hours.” It shows you each rule and creates them after your “yes”.

The same keywords work in Direct, too: when someone writes MENU in a message, a Direct auto-reply rule answers it. The full walkthrough of comment rules — captions, measuring, mistakes — is in our comment-to-DM guide.